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People often think negotiation is about ‘winning’ or tricking or out smarting or even manipulating.
Negotiation in its purest form is about value – about creating and extracting/claiming value. How big is the pie going to be and what portion of it will I claim? Yet a lot of people struggle with the thought of negotiation and don’t know how to control the outcome they want.
Negotiation impacts all aspects of life.
Your salary
Your job terms
Your fee for a business contract
Your car purchase
Your home purchase
Your interest rates
Even in your relationship
Spend $99 to earn thousands and beyond…
negotiation
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